How is critical thinking part of a continuous improvement process?

How is critical thinking part of a continuous improvement process?

Basically,

CIP uses critical thinking to solve problems.
Critical thinking is knowing how to solve problems.

More specifically,

CIP is the process of improving customer satisfaction.
The big problem is "How can I improve customer satisfaction?"

Critical thinking is what you need to do to solve this problem.
For example, you can gather information about your customers or mold the question into something more specific.

Hope this helps.